How brands are tapping into the sizzling meatfree ‘meat’ market

How brands are tapping into the sizzling meatfree ‘meat’ market

Competition in the alternative meat industry is fierce so brands must carve out a solid positioning if they’re to earn a spot on everyone’s plates, including meat-eating sceptics. The meat alternatives industry is sizzling and it’s not looking like cooling down anytime soon. In the UK, 29% of all evening …

Marketers need ‘hard’ skills if they want to be taken seriously

Marketers need ‘hard’ skills if they want to be taken seriously

‘Soft’ skills like communication and empathy are clearly important, but marketers need to brush up on core technical skills like strategy, data and measurement to be truly effective. What makes a good software programmer? The most common answer is their technical skills – how well they can code. These are …

How can you use an audience data hub to turbocharge your marketing agility? – Marketing Week

How can you use an audience data hub to turbocharge your marketing agility? – Marketing Week

By understanding the behaviours of those who have a relationship with your brand, you can personalise engagements to create a roadmap that will improve your marketing results One of the biggest challenges for senior marketers today is to understand and execute a personalised user experience across multiple channels and media. …

The top consumer goods marketers

The top consumer goods marketers

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy. With a subscription to Marketing Week Premium you will get full access to: > World-renowned columnists > Analysis & case studies > Exclusive leading-edge insight > Carefully curated …

‘Anaemic’ purchase intentions temper consumer confidence increase

‘Anaemic’ purchase intentions temper consumer confidence increase

All five measures in GfK’s consumer confidence index increased in September, compared to August, however views on the wider economy remain depressed and people are saving more. Consumer confidence was up two points in September, in spite of the looming Brexit deadline, with all five measures of GfK’s consumer confidence …

Marketers have become too loose with language – Marketing Week

Marketers have become too loose with language – Marketing Week

I hate reading menus in chain restaurants. I don’t like T-shirts with writing on them. I believe ‘wackaging’ (packaging with ‘wacky’ labels) is not far from a cult. And then there are brands being silly on social media. Digital media seems to have afforded marketers the chance to joke around …

Barclays repositions to ‘break its brand out of the pack’

Barclays repositions to ‘break its brand out of the pack’

Despite having a “very powerful” brand, Barclays believes there is limited differentiation between banking brands, something it is trying to address with a new positioning, tone of voice and visual identity. Barclays is repositioning its brand in a move aimed at “breaking it out of the pack” and giving it …

The top travel, transport and hospitality marketers

The top travel, transport and hospitality marketers

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy. With a subscription to Marketing Week Premium you will get full access to: > World-renowned columnists > Analysis & case studies > Exclusive leading-edge insight > Carefully curated …